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WRCRA Announces Women in Rugby Conference Sponsors, Atavus Secures Title

The Women’s Rugby Coaches and Referees Association (WRCRA) is pleased to announce Atavus as its title sponsor for the 1st Annual Women in Rugby Conference. Taco Mac, 24K Brands and Rhino Rugby have also signed on in support of the landmark event. The first-of-its-kind conference takes place Friday through Sunday, December 7-9 at Queens University in Charlotte, N.C.

WRCRA members get a 40% discount on registration for the conference.

The three-day conference will focus on capitalizing on women’s leadership and opportunities in rugby, as well as shifting the narrative in the women’s sports movement -- key business and value pillars of the conference’s newly named sponsors.  

“Atavus believes that rugby empowers women,” said Julie Prentice, Atavus Co-founder. “We are pleased to be a part of the 2018 Women in Rugby conference, and see it as a platform to promote the benefits of the sport. We strongly support those who are making a path for women’s rugby.”

Atavus has put its beliefs into practice, and supports rugby’s growth through Powered By programs like the USA Rugby Girls’ High School All-Americans, online coaching resources, and continual player camps and clinics throughout the country.

“Atavus was an integral part of the 2017 Forum that launched the WRCRA. USWRF is proud to partner with Atavus--their steadfast, generous and ongoing commitment to girls’ and women’s rugby sustains and inspires,” said Kerri Heffernan, WRCRA Chair and USWRF Vice President.

The previous year’s forum was created by the US Women’s Rugby Foundation (USWRF). Founded in 2005, USWRF is a non-profit committed to the growth of girls’ and women's rugby through support and funding for women at all levels of the game.

“Our Foundation has leveraged donations from our Pioneers and other partners like Atavus and Taco Mac to provide support for the women’s game from youth to women's national teams,” says USWRF President and WRCRA Board Chair Danita Knox. “Launching WRCRA as a member organization and hosting our 1st Women in Rugby Conference is an amazing step forward for our organization.”

24K Brands and Taco Mac are the first Gold Sponsors to step in to bolster the impact of the December event.

“As a woman-owned management, marketing and executive development consulting firm, we believe in the power of females supporting females to become champions on and off the field. We love what the US Women’s Rugby Foundation and WRCRA stand for, and look forward to the impact this conference has on women in rugby,” said 24K Brands founder and chief executive officer, and former USA Rugby National Team veteran, Pam Kosanke.

Lisa Durham is the owner of the local Taco Mac Franchise, a Southern chain restaurant featuring wings, beer and sports. Durham is also the WRCRA Vice Chair and US Women’s Rugby Foundation Vice President. For Durham, sponsoring the Women in Rugby Conference was a fitting partnership highlighting the synergy between sports, culture, and female entrepreneurship:   

“Taco Mac loves all sports, and is proud to be a sponsor of the first Women in Rugby Conference - supporting influential and innovative women dedicated to the game.”

Always a leader in the global rugby world, Rhino Rugby joins the lineup as a supporting sponsor. The company is a leading rugby brand and has been a cornerstone of the commercial rugby landscape for decades. Their values -- toughness, reliability, integrity, heritage and team spirit – are those of the game of rugby itself.

Organizers of the event are planning to triple attendance from the previous year’s forum, and spots are filling up fast. Those interested in attending the conference are encouraged to register soon to secure their spot.

Details about the WRCRA Women in Rugby Conference, the full agenda and hotel information can be found on the event homepage. To become a sponsor, or for further questions, e-mail



Atavus is a leader in coach consultation, data, and analytics for rugby and football organizations. Atavus Rugby is focused on developing player and coaching talent in the US and beyond. As the core service provider for the USA Rugby Academy, Atavus serves both elite age-grade players and aspiring players, focusing on talent identification and player development. In addition, the company offers Powered By Atavus coaching & logistical services, coach consultancies, and runs youth rugby camps in partnership with local community organizations. For more information go to contact us at .


Established in 2017, the Women’s Rugby Coaches and Referees Association is the professional organization for women’s rugby coaches and referees from all levels of play, and extends to players, administrators, media and fans. For more information, visit or contact


24K Brands is a management, marketing and executive development consulting agency that builds champion brands. Our difference: Strategy + Execution. We deliver C-level expertise across multiple industries—including professional implementation of the highly popular Entrepreneurial Operating System (EOS®) to strengthen the Six Key Components™ of your business. But we don’t just offer ideas and walk away. Our Hub & Spoke Model helps you tackle critical projects at record pace, while also giving you the flexibility to dial your efforts up or down based on objectives and budgets. And our network of specialty agencies and independent consultants helps you bypass cumbersome agency RFPs and succeed today.


It all started back in 1979 when a couple of guys from Buffalo, NY stopped in Atlanta on their way to Florida. They had a great idea to bring Buffalo wings to the sunny South. It didn’t take long to find the perfect spot, a quaint little taco stand in the Virginia Highlands. As the popularity of Taco Mac Buffalo wings increased, cold beer and sports seemed like natural partners. Thirty-nine years later, Taco Mac has opened locations all over Georgia and as far away as North Carolina and Tennessee. Taco Mac still serves the Southeast’s original and award-winning Buffalo Wings, offers the most craft beers on draft and provides the best sports watching environment with the most HDTVs around.

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